The Business Initiative was established to fill a significant gap that has been discovered in the business market today. Within the old political dispensation business was executed under a set of rules that no longer applies. Businesses are now required by government to comply with a different set of rules. These rules in itself are not always fully understood. Because of the ever changing business landscape and the constantly evolving business demands, business people need a business organisation that have created the necessary networks to connect to local and national government as well as the business community on a regional level. Only by being connected to such a network will business grow and prosper. We have created such a network. We strive to increase awareness of competitive products manufactured in the region. Thus, as we all should proudly buy South African we should also proudly buy the products manufactured in our own regions. In most cases within our own region our metropolitan services does business with businesses outside our own economic region.Marketing the businesses of our members is an enormous priority as we want our members to receive benefit by joining this institution. Marketing has several facets and many if not all avenues will be made available to members. The primary aim is to promote and enhance the businesses of its members so as to enable them to provide additional labour openings. What is needed in this venture will be that we all take hands in support of one another and make this strong alliance a huge success.